systemarosa is an interdisciplinary platform bridging the gap between football & fashion by leveraging vintage research, culture, and community. Our goal is to shake up the narrative surrounding the beautiful game and build an ecosystem where people can learn about football, its design codes, the culture, and the fashion that make it such an interesting sport.


Naomi Accardi is an editorial consultant & writer with extensive knowledge of the intersection between football and culture. Her work mostly focuses on the juxtaposition of sports and fashion and the implications for society. She’s also the co-founder of Nonsense Projects.

Sam Herzog is a brand consultant with deep knowledge of the fashion industry, bringing years of experience in business, branding, marketing, and product strategy. She also teaches as an adjunct professor at Parsons. She grew up playing soccer and recently returned to the game after a 10- year hiatus.